Marketing Tips to Drive Traffic to Your Accounting Software Website
It doesn't matter if you sell QuickBooks, Sage or Dynamics GP - increasing traffic to your website is the name of the game. The best kind of traffic comes from frequent content updates and taking advantage of the right online opportunites. Combined with a professional website image, these tips can make a difference in your bottom line.
Invest in a Professional Website Logo and Design
A logo a friend's nephew designed for you on the cheap back in the mid-90s might not be the best choice for your business. If you have an out of date logo, or one you made yourself, invest in a facelift for this important aspect of your company's image. An updated, professional logo sends a subconscious message to your visitors that you are a pro. Use your logo to then help drive an updated look and feel for your website. Even if you have to hire a professional Web designer create your website, it is important to have a website that looks professional and trustworthy, and is easy for visitors to navigate. An amateur-looking website can discourage customers, while a confusing one can frustrate visitors and cause them to leave without buying.
Update Your Website Regularly
Your website is your main marketing tool. At worst, leaving your website looking unattended can scare away customers, making them wonder if you are even in business anymore. Another downside of making this mistake can be that as your site gets more and more outdated, it will start to fall in the search engine rankings. To start with, it is vital that you keep your available products list up-to-date. Accounting software is updated regularly, and you want to be sure to have the latest versions of your available products up on your site for customers to select. When an updated version of your software is released, be sure to include the version number in your content. This will help people who search for the latest version of the software find your website. Creating a Tutorials and Tips section of your site and posting regularly provides visitors with new, interesting content to read each time they visit your site.
With so many other options available for someone looking to buy accounting software, the last thing you want to do is blend in. Because your competition is huge, established selling sites like Amazon and eBay, the point of your reselling business should not simply to be "the new Amazon". Instead, focus on what makes you unique. Whether it's emphasizing that you are a local business, or that you provide more shipping options, more detailed product comparisons, or better customer care, focus on what makes you the best option for someone to order their copy of accounting software. If you have first-hand experience with a variety of accounting software, share your professional expertise and unbiased opinion about each product.
Use Social Networks
Social networks, such as Facebook, Twitter and Pinterest can be a great way to market accounting software. Not using these networks can mean missing opportunities to connect with potential clients and raise awareness of what you offer. Because people can choose whether they want to "Follow" or "Like" you on these networks, you are not risking bothering your audience with your promotions. Gain an audience on these sites by sharing tips and interesting graphics related the accounting software products you stock. Add your social networks URLs to your business cards to get them more exposure.
While it can be tempting to try one of those email offers promising hundreds of back links driving traffic to your site, these methods usually use spam links on other sites to fulfill these promises. They sound too good to be true, and they are. This can hurt your SEO rating, irritate the people who come across them, and tarnish your business's reputation. Of course, spamming techniques can also be manual, such as sending mass emails or posting links to your site in the comments sections other websites. Instead, try creating content on your website that people will want to link to from their sites. Build up a willing audience for your self-promotion on social networks by sharing useful information about the accounting software products you sell.