When first learning about Search Engine Optimization (SEO) it can seem highly technical and a bit overwhelming. In this post, we unpack SEO all the way down to the deliverables that are typically found in a full SEO report. Then we'll show you how you can use that data to make strategic decisions for the content on your website.

When search engines really started to get complex with their algorithms and how they ranked websites, marketers and web developers recognized the importance of giving the search engines what they needed. When your website is optimized for search, it shows up high on the first page of search results and therefore brings more traffic to your website.