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Inbound Marketing, Explained

When it comes to your company's online presence today, you should be focused on inbound marketing techniques. Not surprisingly, inbound marketing is the opposite of outbound marketing. Outbound, or traditional marketing is expensive and becoming less effective every year. With the inbound approach, the right prospects are drawn to your website, of their own volition, when they are shopping in your industry. Inbound marketing centers on getting your company found by prospects when they're ready for your products and services.

Marketing Tips to Drive Traffic to Your Accounting Software Website

It doesn't matter if you sell QuickBooks, Sage or Dynamics GP - increasing traffic to your website is the name of the game. The best kind of traffic comes from frequent content updates and taking advantage of the right online opportunites. Combined with a professional website image, these tips can make a difference in your bottom line.

5 Marketing Mistakes to Avoid When Selling Accounting Software

Accounting software benefits businesses by providing control over areas such as invoicing, inventory, expenses and money management. Each year more companies turn to programs like Microsoft Dynamics GP or Intuit QuickBooks to get the job done. If you are a reseller of these accounting software programs, then you are already aware of how important it is to distinguish yourself from your online competition. The following are the top mistakes to avoid when selling accounting software online.

10 Online Marketing Tips for Accounting Software Resellers
If you work with products like Microsoft Dynamics GP, Intuit QuickBooks, or Sage Accounting, you know the software you sell is top-notch, but you've also got a lot of competition. How do you set yourself apart, draw traffic to your site, and convert that traffic into sales?
What You Already Know About Inbound Marketing

You may not be aware of it, but you already know a lot about marketing. What was your last purchase? I'm not thinking of lunch or a movie, but something substantial, say more than $100. I was going to say $50, but a tank of gas is more than that these days.

Do you know if you were influenced by inbound (also called "permission marketing") or outbound marketing techniques? You should. Read on to learn why.

3 SEO Tips for Intuit ProAdvisor Websites

Over the years, Precision Pages has worked with many Intuit Certified ProAdvisors to improve their search engine optimization. For the uninitiated, ProAdvisors are the consultants you call when you need help setting up QuickBooks, configuring a Point of Sale system for your business, or transitioning your company from one accounting system to another.

Like many businesses, a ProAdvisor faces unique challenges when optimizing their website to improve search engine ranking.

The following are three tactics we've learned that help ProAdvisors boost their SEO.

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