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Content Marketing & Writing

Content Marketing

Draw your ideal customer to you with strategic, relevant content on your website and in all of your marketing materials.

Are you ready to take charge of your marketing strategy and effectively reach your customers? Inbound marketing methodology teaches you how to attract your audience, convert prospects to leads, close the sale and earn customers, and retain those customers with stellar service. Your content marketing strategy fits right into this.

We're a boutique yet mighty company; our experts give you personalized service while drawing from best practice and proven methodologies. We'll show you how to get the most out of your unique content and grow your business. As with everything we do, it all comes down to finding the right solution to meet your goals. Content Marketing requires strategy and most importantly, listening to your audience's needs and challenges. You want to ensure that your prospects receive the right content, in the right place, at the right time, so that you are effectively nurturing the lead to eventually convert to a customer.

 

How We Help

We will help you create an environment to create, test, and learn so that you can make informed decisions on which direction to take with your content and campaigns. We can assist in content writing for landing pages, blog posts, and more–while reporting on every activity. If your team is running lean, Precision Pages will help develop your buyer personas, create different forms of content aimed at buying cycle stages, and show you how to strategically use that content in your campaigns.

 

The Inbound Marketing Process

 
Attract

Bring your customers to you through compelling content and thought leadership.

 
Convert

Drive lead conversion with relevant and timely calls to action and offers.

 
Close

Gain customers who know your company is the right fit for their needs.

 
Retain

Continue to satisfy your customers with shareable content and a helpful CRM.

 

Attract Qualified Leads

Draw your audience to you through thoughtful Search Engine Optimization, compelling content writing for web pages and blogs, and effective social media marketing.

 

Convert Leads Through Offers

If your site is receiving adequate traffic, but yielding no return on investment, Precision Pages lead generation services will help you. A sound lead generation program is an investment that will grow your business over time. Need to jump start your leads pipeline? We can supplement your lead generation program with pay per click and email marketing while improving your ROI.

  • Offer Creation

  • Landing Page Creation

  • Call to Action Creation

  • Pay Per Click Management 

  • Opt-in Email Marketing


Close Leads; Gain Customers

What you do with your leads, once you have them, is a vital part of boosting your ROI. Precision Pages will help you automate the process of converting leads into sales, utilizing your chosen marketing automation software.

  • Automated Lead Nurturing - Nurtured leads make 47% larger purchases than non-nurtured leads.
     

Retain Happy Customers

Analytics help to continually improve your marketing and guides the production of new content that delights future and existing customers. While typical web stats or free analytics programs are interesting, they don't tie revenue to your marketing campaigns. Precision Pages will assist you in "closing the loop" in your analytics using state of the art software.

  • Centralized Marketing Analytics - Integrated Keyword, Traffic, Prospect, Lead and Sales reporting is a critical tool for your inbound marketing success. 
  • Actionable Analysis - We can help you interpret your data in ways that drive marketing decisions to improve your ROI.

 


Content Writing

You know that solid writing is essential to telling your brand story, and to convey your product or service's value to your potential customer. However, not everyone has the time or energy to write all the pieces of content that are necessary in a marketing mix. Your brand voice should be consistent in tone and language style, across all areas of your company, including social media and product packaging. This voice will be what your potential customers come to know and expect from your brand. 

Our team will get to know your staff, your brand, and your culture through discovery meetings designed to uncover the 'why' behind what you do. This will guide the writing style for the content and the type of pieces needed. Our content writers are adept at 'downloading' from your brain and crafting your expertise into well-written and on-point pieces that will not only resonate with your audience, but are optimized for search. We use interview-style sessions with you, along with research on your company, customers, and buyer personas to effectively write the content you need most.

Content Writing Services

  • Web page content
  • Blog posts
  • Social media posts
  • News releases/announcements
  • eBooks/guides
  • Brochures/sell sheets/fact sheets
  • Case studies
  • Event promotion
  • e-Newsletters
  • Product packaging

Editing and Proofreading

  • Grammar and spelling
  • Brand consistency